H&M was founded in 1947 and has since grown to become a global fashion brand. H&M's business idea has remained the same throughout the years;
fashion and quality at the best price.
H&M's designers create a wide and varied range of clothes for everyone who loves fashion, whatever their age.
Great design is not just a question of price, which H&M has proved with designer collaborations with some of the fashion industry's biggest icons such
as Versace, Lanvin, Karl Lagerfeld, Matthew Williamson, Jimmy Choo and Sonia Rykiel.
As well as creating fashionable collections, sustainability - how we take responsibility for people and the environment - is an important part of H&M's
offering. One of H&M's goals is that all cotton used in our collections must come from more sustainable sources by 2020, and our recurring Conscious Collections support this goal. These
exclusive collections are made from more sustainable materials such as organic cotton and linen and recycled wool and polyester.
