Everything started many years ago, when Elsa Adams was part of a family owned high fashion boutique called FRANCES - in the heart of Copenhagen. Elsa Adams was only 19 years old, when she created her first dress. Her Danish mother was a respected tailor, who assisted in designing dresses created by Elsa which were successfully sold in their own boutique.

This is the story behind the first dress from Elsa Adams. It did not take a long time before leading brands on the market were headhunting her creative abilities, but Elsa Adams knew the time was not right and so she went to London for six years during which she among other things worked at one of the world's most renowned high-fashion boutiques, namely, BROWN'S on South Moulton Street in London, and consequently, she came back with a whole new view on life as well as an increasingly solid background in the world of fashion.

Elsa Adams' family background is very diverse - her father comes from the beautiful Trinidad & Tobago and her grandmother comes from colorful Russia - which has given her so much inspiration in her creativity. Her passion for the worlds finest materials is always clearly seen in her creations. She is always searching for the most exclusive materials for her creations, and this is one of the key things, on which she will never compromise.

One of the other mottos of Elsa Adams is to be proud of who you are and what you are doing. She feels now that she is totally ready to show the world, her life experience with her creations. It has always been imperative for her that all her creations are faultlessly completed and additionally, It is also highly important that people have a "feel good experience" and at the same time, look sharp. Elsa Adams creates styles, which do something good for a woman's figure. Her collection is a ready to wear collection - all her styles are absolutely feminine, elegant, detailed and of course totally comfortable.