Founded by the Messmer brothers in 1923 as the original innovative sports brand, hummel designed some of the world's most advanced football boots at the time. Having celebrated great success throughout an entire generation the bumblebee set out on a new exciting adventure and began applying the same model of inventiveness to Hummel's fashion ranges in the late 1990s. Developed in 2005, 'Jeg har Karakter' is a concept that is instrumental in everything hummel does. Consequently, all the products are made in order to express their own story and unique character. The same goes for every team and individual player who wear apparel and footwear with the Hummel trademark chevrons. These teams and players are meticulously chosen -not necessarily due to size and worldwide fame but according to uniqueness, character and the will to win.

Kraftcentralen, Sønderhøj 10
DK-8266 Viby J, Århus
+45 87 34 48 00
info@hummel.dk