SORT A/S
SORT is a creative advertising agency, engaging in every aspect of visual communication exclusively for the fashion and lifestyle industries.
Creative Director Joen Weidemann and Managing Director Majbrit Lauritzen founded the agency in response to a growing need for a Scandinavian advertising agency that spans fashion awareness, design
abilities and advertising knowledge across printed and digital media. With a holistic and ethical approach to client and consumer relations they combine creative exploration and business insight to
move brands into a desired strong position. They both have a long track record and are extremely dedicated and experienced within fashion branding and advertising, having worked for clients like
Agent Provocateur, Marlboro Classics and Wallpaper during the past 15 years
Creative Direction
Driven by our passion and profound experience with and commitment to fashion and art we position companies at the forefront of their markets developing strong, lasting and visually powerful brands.
Our work is based on creativity that relates and adapts to current trends in fashion and global culture, bringing a new innovative approach to conventional Scandinavian advertising. By addressing
all of these aspects we develop a powerful synergy, generating brands that leave a mark on contemporary fashion, culture, luxury and design. Our bright, aesthetic and conceptual vision provide a
distinct originality to the commercial world. We conceptualise consistent communications across virtually every platform including creative direction, brand positioning, corporate identity, web
design, production, store and package design.
Production and Execution
We translate creative concepts into print and digital production providing high quality control while maintaining budgets and deadlines. Our account managers ensure the optimal solutions are
realized from concept to execution, taking great responsibility in the complete production process and support our clients with loyalty, confidentiality and forward thinking development. Combining
traditional strong production and management experience with relevant and essential unique talent, we realise creative platforms into final implementation. We offer creative and cost efficient
production, photography, casting, fashion shows, media planning, print, digital media and research.
Digital Media
We understand the increasing importance of digital branding and we constantly discover and create new technologies in our drive to select and develop the best digital platforms to build truly
cross-media campaigns and brands. As an integral part of a brand strategy we develop digital media strategies to encompass every aspect of digital branding from the digital brand look and feel to
search engine optimisation and website accessibility. In every digital corner of the online brand we instil our unique aesthetics through strong digital art direction and optimise communication for
each digital channel achieving synergy across printed and digital media such as websites, pod casting, blogs, communities, games, emails, e-commerce, viral marketing, video and mobile
technologies.
Fashion Shows
We develop creative show universes extending a brand in an engaging and tangible form. Inspired creative art direction coupled with in-house set design, casting and choreography enable us to take a
fashion show from concept to reality. We use our experienced production team to achieve the best from stage production, location scouting, set building, lighting, model casting, hair, makeup, music
and styling enabling us to bring to life the concept visualised by our creative team, all within the given budget. We take pride in providing not only the creative concepts and solid production but
also conscientious advice on how to achieve the best show within budget, using cost-benefit prioritisation of funds and experienced supplier control and negotiation.
Grønnegade 41B
1107 København K
+45 33330833
info@sort.dk
