Kering and LVMH have decided to establish a charter for the well-being of models that will be implemented throughout all their brands.
The two fashion giants have signed an agreement that puts an end to their use of very thin models.
Kering and LVMH houses some of fashion’s most famous brands such as Christian Dior, Givenchy, Fendi, Marc Jacobs, Gucci, Balenciaga and Louis Vuitton.
From now on these brands will not use models smaller than size 34 for women and size 42 for men in clothing. All models below the age of 16 must not be hired by brands to take part in shows or shootings unless accompanied by an adult.
The Danish fashion industry already have such an agreement, and has taken a lead position in safeguarding Danish models’ wellbeing in the fashion and modelling industry with an ethical charter committing clients to a set of core values and general rules about promoting a natural and healthy body image.
"At Copenhagen Fashion Week we have a strong focus on the models’ health and working conditions. In continuation of establishing the ethical charter and in cooperation with the Danish fashion industry, modelling agencies and the National Association Against Eating Disorders and Self-inflicted Harm (LMS) in January we launched a health check pilot project of 16-year-old models ensuring their well-being. And that’s an ongoing process”. Camilla Frank, CEO of Copenhagen Fashion Week.