First stop Copenhagen, then Mallorca and on to London. Life as a fashion designer have taken Malene Birger on quiet a life journey, and now based in London, she is ready for yet another one.
After a little escape from the fashion industry Malene Birger is back, launching her new brand, A Journey. Malene Birger founded the brand with Malene Majlund, a colleague and friend from her By Malene Birger days.
A Journey embraces Birger's life-long philosophy that "beauty and function go hand in hand".
In an interview with British Vogue Malene Birger talks about the inspiration for the brand and the collections
"I pack a suitcase twice a year, and what I have a need for on that specific journey will be expressed in that suitcase. I'm thinking that its wearer could have a business meeting in Paris wearing the lightweight summer suit, then fly to the coast and wear the kaftan. It's not about trends or being trendy. It's me: a modern, travelling, busy woman who is also thinking practically".
The design is timeless, with two annual collections, launched in May and November right before people go on holiday.
Read an interview with Malene Birger here (in Danish)