Tell us a little about your professional background;
Design and Brand Manager at the trade and industry organization Abelia, NHO. Originally trained fashion designer from Central St. Martins in London, with an MA in Innovation and Entrepreneurship in Business, Oslo. Former CEO of Norwegian Fashion Institute, and founder of the business cluster Norwegian Fashion Hub. Currently Chairman of Nordic Fashion Association.
When assessing show brand for Copenhagen Fashion Week, what is your primary focus?
I look for originality, wow- factor and showmanship. Fashion shows needs that extra something to become the experience it has the potential to be. Otherwise it’s a waste of time.