Get to know our official show committee members, and find out what they are looking for when assessing show brands for Copenhagen Fashion Week.
Below Randi Helene Svendsen, Fashion Director of Costume Norway
reveals what she finds important in a brand.
Tell us a little about your professional background;
Randi Helene Svendsen has been working in the fashion industry for over 15 years. Randi is the fashion director of Costume in Norway, and has worked both as stylist, editor and writer in several publications over the years, both in Norway and abroad.
When assessing show brand for Copenhagen Fashion Week, what is your primary focus?
When assessing the show brands I look for a combination of things such as interesting design, the brand's DNA, how it separates itself from other brands, it's innovation and it'a ability to grow in a commercial market.