Meet the official show committee members: Uffe Buchard

News article

Get to know our official show committee members, and find out what they are looking for when assessing show brands for Copenhagen Fashion Week.

Uffe Buchard, creative director of Darling Creative Studio and editor in chief of DANSK Magazine, always look out for the unique values and that special DNA.

Tell us a little about your professional background;

I have been in the forefront of Danish fashion for 25 years and worked closely with many international and Danish fashion brands both as a creative director and as an adviser. I have also been communicating fashion and lifestyle to the public both on television and in major newspapers. Now I write exclusively about fashion for Elle. Further I am the founder and creative director of Darling Creative Studio and the founder and editor in chief of international fashion title DANSK Magazine – now in it’s 15th year. Also I initiated both DANSK Fashion Awards and DANSK Design Talent – Magasin Prisen.

When assessing show brand for Copenhagen Fashion Week, what is your primary focus?
My primary focus when assessing show brands for CPH fashionweek is to have an international outlook. What is interesting and strong enough to influence the international business of fashion? I will always look out for the unique values and that special DNA in every collection that has become a trademark of Danish fashion – without those common values and that dna we have no platform internationally. 

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