A FEELING TO WEAR
FASHION AND DESIGN IS MEANT TO INSPIRE AND FREE YOU - NOT CONTROL YOU, WHICH IS THE ESSENCE IN BITTE KAI RAND’S DESIGN PHILOSOPHY: ‘A FEELING TO WEAR’
BITTE KAI RAND is a Scandinavian fashion brand known for its own unique style based on the design concept; quality, functionality and comfort.
Starting out in 1981 as a knitwear brand, BITTE KAI RAND is well-known for an innovative approach to knitwear and design. With openness to the always-changing world, each collection shows a display of new, inspiring cuts with contrast or material-mix as well as new edgy updates on the simple, timeless knitwear design.
Every season you will nd a new favorite knit in the collection along with new authentic prints and colors, elegant silhouettes and graphic details.
BITTE KAI RAND’s pure and lavish play with di erent materials creates a richness that leaves every collection with an unpretentious and cool expression.