DAY Birger et Mikkelsen
Designer
DAY Birger et Mikkelsen´s headquarters, situated in a beautiful five-storey townhouse at Kongens Nytorv in the heart of Copenhagen, feels like a family home. And family is the ethos behind the brand, says Keld Mikkelsen, who founded the company in 1998.
With women's, men's and interior collections, two Danish flagship stores and points of sale in more than a thousand shops in 25 countries, DAY Birger et Mikkelsen is quietly celebrating its success.
Keld Mikkelsen began working in the textile industry in his late teens, where a job in Asia as a production manager and head of design for various companies made him well acquainted with the fashion industry.
Mikkelsen´s desire was to move away from a business focus on sales and towards a design driven product with a craftsmanship revival - whether embroidery or hand beading. The idea, reflected in the brand's name, was to create contemporary everyday glamour. "From the very beginning we had a strong following and lots of media attention. We were very lucky and the rapturous reception took us by surprise," says Mikkelsen.
The brand's bohemian yet modern style featuring fine tailoring and fabrics and detailed embellishment soon caught on with a clientele eager for designs with a story to tell.
