DAY Birger et Mikkelsen


Contact info
Kongens Nytorv 18
1050 Copenhagen K
+45 33 45 88 00
Brand website
Press material

DAY Birger et Mikkelsen´s headquarters, situated in a beautiful five-storey townhouse at Kongens Nytorv in the heart of Copenhagen, feels like a family home. And family is the ethos behind the brand, says Keld Mikkelsen, who founded the company in 1998.
With women's, men's and interior collections, two Danish flagship stores and points of sale in more than a thousand shops in 25 countries, DAY Birger et Mikkelsen is quietly celebrating its success.
Keld Mikkelsen began working in the textile industry in his late teens, where a job in Asia as a production manager and head of design for various companies made him well acquainted with the fashion industry.
Mikkelsen´s desire was to move away from a business focus on sales and towards a design driven product with a craftsmanship revival - whether embroidery or hand beading. The idea, reflected in the brand's name, was to create contemporary everyday glamour. "From the very beginning we had a strong following and lots of media attention. We were very lucky and the rapturous reception took us by surprise," says Mikkelsen.
The brand's bohemian yet modern style featuring fine tailoring and fabrics and detailed embellishment soon caught on with a clientele eager for designs with a story to tell.



Autumn / Winter 14


Words by
Didder Rønlund

If shimmering embroideries on everything from knits to skirts to coats turn you on, you will simply love Day Birger et Mikkelsen now that Keld Mikkelsen and designer Rikke Wienmann Mai are back on the runways, with a firm grip on embroidered glamour for everyday Danish life.

Yet polished floors and galla are not to be excluded in the case of flirting with Day.

During fashion week, the invitation to a show at Brødrene Price's restaurant in an old gym with style, a bar, and six enormous prism-shaped chandeliers, and with the title Paisley Perfection, Rikke's collection lived up to expectations with, among other pieces, pattern sprinkled across both dresses and next season's unmissable bomber jackets.

That may sound teeming with ornament and fuss, but make no mistake about Day's mega knits, which struck a fine balance and advanced the same saleable position as the embroideries.

With Rikke's design and a popular brand, Kjeld was full of smiles at another success.


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