Ganni pursues one idea: To create sexy and playful clothes. Clothes that are not too tricky, nothing too fashion, just gorgeous. The kind of clothes that is created from allure, not trends.
By abolishing the diktats of a total look in favor of clothing adapted to each girl’s personality, Ganni creates best-loved items for the wardrobe. Not necessarily iconic classics, but true favorites that make a girl feel good about herself.
At Ganni we don’t believe in the idea of one single designer personifying entire collections again and again, we prefer exchanging ideas. We do that within the design team and together with other artists that inspire us. Together we blend past classics with the best of the present - to create collections that are sexy and vibrant.