G-Star Raw is on a mission to transform waste into unique products. G-Star Raw has for the past years been collaborating with ‘Parley for the Oceans’ and ‘Bionic’ to make an impact against plastic pollution of the oceans. Each year thousands of birds, fish and marine mammals are killed by ingestion of plastics or entanglement. Plastic also impacts ocean ecosystems and enters the food chain as animals eat it. By using ‘Bionic yarn’ created out of plastic waste reclaimed from the sea, G-star Raw wish to clean the oceans of plastic and take recycling to the next level. G-star is focusing on the development of innovative sustainable materials, where the 3 programmes; Nettle, Recycles Raw and Raw Organic are the leading examples, with the focus on minimum use of raw materials, water, chemicals and energy.