The award winning Swedish Jeanswear company pays great emphasis to sustainability and has applied a high number of sustainable practices in its business. As one of the only companies, Nudie Jeans only uses 100% organic cotton in the production of their garments. Due to challenges related to wages and working conditions in production countries in Asia, Nudie Jeans has decided to place 70% of its production in Europe, where production sites are easier to monitor. To ensure proper working conditions on the factories remained in Asia, Nudie Jeans has become part of Fair Wear Foundation.
Repair and reuse is also a big part of Nudie’s strategy. So if your Nudie Jeans needs repair, drop in at one of the special repair shops, where Nudie Jeans offers free repair. If you no longer use your jeans, return them in the Nudie Jeans shop and you will get a 20 % discount on your next pair. Your old jeans will receive a makeover and be sold second hand by Nudie Jeans in selected stores carrying the Swedish “Good Environmental Choice” eco label. Denim that are too worn out to sell second hand is broken down to raw materials to be used for new yarn and jeans.