PATAGONIA

Website
eu.patagonia.com
Category
Women
Men
Kids
Active wear
Criteria
Toxic-Free
Recycled
Low Impact Footprint
Organic
Address
Le Fix
Kronprinsensgade 9 B
Copenhagen K

Patagonia was one of the earliest defenders of environmental ethics in the fashion industry and one of the first adopters of using recycled materials and switching to organic cotton. Sustainability has been a cornerstone of the American active wear company since its beginning back in 1973 and with the high-profiled add “DON´T BUY THIS JACKET” they stated their sustainable approach to fashion. This was just one of many initiatives against over-consumption, which also include their garment collecting and repair services aiming to extend the life of Patagonia’s clothes. In addition, Patagonia donate 1% of their annual sales to environmental charities and grass root organisations.