Defining Scandinavia is an innovative platform with a clear mission - the new and innovative fair, based in Copenhagen, will aim to unite and promote the best of Scandinavian design and living.

Defining Scandinavia presents design and living brands in an unique universe aimed at a specified target audience.
The fair seeks to be the preferred trading platform of all leading and upcoming brands in the field of Scandinavian design and living.

Defining Scandinavia presents a new agenda on how to deal with design in a broader perspective.
We create this by bringing a Scandinavian and international audience together in one place - one fair - with a well-prepared stylish exhibition of design and living products. The common denominator for the exhibition is its unique Scandinavian spirit - shared by exhibitors as well as organizers.
Great ideas have been added to the agenda, both for marketing and relating to cultural trends - down to the very last detail. Lifestyle is no longer just a matter of the clothes we wear. It is a choice and an awareness of the things that surrounds us in our daily lives. Defining Scandinavia has been created to meet this enhanced outlook on lifestyle.

Defining Scandinavia is held in synergy with Copenhagen Fashion Week. This strategy emphasizes the obvious potential of expanding the international buyers' radar to include a focus on design and living. It is time to think holistically.